Fourseas dumpling

四海魚旦. To many consumers, the brand 四海 means 魚旦. Obviously you can't grow your business by selling fishball alone. Extension could be one solution. So it has extended to a few fish paste products and all kinds of meat balls. As you would would expect, some of them sell but some of them don't. The question has become what new products should come next to get more business. That's the most common question on the management table. When new product ideas that match with the brand run out, the temptation is to come up with something unrelated to the brand. This is a classic example : 四海魚旦一品餃! 好好食, 齊齊食!





Comments

Anonymous said…
then how should the company have more related strategies to implement the marketing planning and ask for the profit?

i have see that the foursea fishball have cross selling by giving sample of other same brand products when you buy foursea fishball, would it be good, or any further action can be done??
3:51 pm
Louis Lau said…
Putting promotion activity aside, is it a good extension compared with the Extra Candy ? What brand extensions would you consider right for Fourseas ? Note product is only one of the 4Ps. Can we get more business with different strategies on the other 3Ps ?
1:12 pm
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