Extra Candy

Let's carry on with the topic of extension of yesterday. What does the brand Extra stand for in the mind of the consumers ? It's a chewing gum. What's more ? It's a chewing gum that offers dental health benefit with Xylitol as the key active ingredient. Is candy a good extension ? Yes, given that this new candy offers the same benefit as the chewing gum. Putting it in another way, it provides more choices to enjoy the dental health benefit. Like myslef, I don't quite like chewing gum and now that I choose this candy to protect my teeth.

Comments

Anonymous said…
i think the product extension can provide the customers with more choices, and due to their interests to choose different products they want.

also, it can make other customers that are favors another brand with the same products to switch to ur brand, because they may favor the brand EXTRA of the chewing gums, but they would choose other brand for the sweet, but now EXTRA can provide both, then they may get the loyalty to focus on one brands with the same functions.

So, it is a good way to have products extension, and gain more market share.
12:24 pm
Louis Lau said…
Yes, I would tend to agree it's a good logical extension.
1:09 pm
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