McDonald's value offers

This ad puts a smile on my face. Marketers sometimes do implement some complicated mechanics which are hard for consumers to understand. Promotions are supposed to generate short-term increase in sales and any grand prize shouldn't be given away too easily unless consumers have spent enough. The ad echoes with the mentality of the general consumers at this time : just give me a better price rather than gimmicky promotion. It says no gimmick and it is said by McDonald's, funny huh ?


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