Quaker Oats

Let's talk about another brand with long history. Over the past years, Quaker Oats has been successfully positioned as a health food with the scientific proof that it can help lower cholesterol level and promote heart health. This move must have increased its penetration, turning non-users into users. With such positioning in the minds of the consumers, the next logical step is to introduce more variants in terms of taste and form in order to expand business. So we have seen more choices on offer from Quaker Oats on the shelves of supermarkets. Suggesting different uses of the product is another way to increase consumption too. You may doubt whether people would use it for cooking rice but the strategy is obvious.


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