War in the Boardroom

Just read a blog article of Laura Ries (daughter of Al Ries who is the pioneer of the positioning concept). She has an interesting viewpoint about what a good marketer is :


As marketing professionals, Al and I spend way too much of our time trying to sell our ideas to top management. Meetings often turn into boardroom battles between marketing on one side and management on the other. On many occasions, we have lost these battles and have the scars to prove it.

So we tried to figure out why marketing and management always clash? And it occurred to us. They don’t understand each other because they think differently.

What makes a good chief executive? A person who is highly verbal, logical and analytical. Typical characteristics of a left brainer.

What makes a good marketing executive? A person who is highly visual, intuitive and holistic. Typical characteristics of a right brainer.....


Click here to read on. How do you find out whether you are left- or right-brainer ? There is a little test in her blog. Check it the test too.

Comments

Anonymous said…
quite good article... thx for sharing.. but can i ask for some readings that you can recommend to us that we can learn more about marketing communication?
12:51 pm
Louis Lau said…
You can read the blog of Laura Ries : http://ries.typepad.com/ries_blog/

In there, you can find the details of books written by Al Ries and Laura Ries. I have read most oif them.
6:56 pm
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