From funtional to emotional

When we sell a product with advertising, we will need to think about how the functional aspects of the products connect with the emotional aspects of the users. Eclipse can freshen your breathe making you more attractive to the opposite sex. Magsil can get rid of the gas from your stomach and so there is no more embarrassment. They are different products but both use romance as emotional appeal that connects with the functions of the products. That reminds me of the quote : "In our factory, we make lipstick. In our advertising, we sell hope." - Charles Revson

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