A pure coincidence

In TV advertising, it's a rule that ads of two brands in the same category should not appear in the same commercial time slot. The scheduling is all computerized but here is an example where computer can't be trusted 100%. Two ads, one from Nike and one from Heineken, were aired side by side. Interesting enough, they are both about soccer. It's a pure coincidence. The Nike ad is longer and more appealing, making the Heineken ad look like a comeback segment of it. It's hard luck for Heineken. This spot is wasted.


Comments

stripeboy said…
這一點我不明白。

Nike是體育用品牌子，Heineken則是啤酒品牌。雖然兩個廣告剛好都以「足球」為題材，不過大家所宣傳的產品屬於不同種類吧？而且在球賽直播的廣告時間，這種情況也是比較難避免吧？（廣告商一窩峰傾向選用同一題材，在世界盃／奧運期間尤其明顯。）

印象中，Heineken這個廣告不算新，Heineken迷對於這個廣告應該有印象吧，接著Nike廣告播出也不會浪費吧。
2:28 pm
Louis Lau said…
Forgot to add that both ads were aired during drama prime time on TVB. When both look so similar and aired after each other, viewers may miss one of them potentially.
2:39 pm
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