Bupa TVC



This is the third TVC of Bupa I write about. You can revisit the previous one here : "no need to pay" and "no added premium". In each ad, it talks about an unique feature of its medical insurance plan. In this one, it's about the extra coverages on chronic diseases. Introducing the unique features one at a time is clever as each ad is single minded enough. I'm sure such strategy will get Bupa as the medical insurance expert into the mind over time. Use of humour will also make its ads stand out. Yet I have a small concern about using humour to talk about cancer which is a terminal disease potentially. It's not something people want to joke about and it could be a turn-off. Humour is a two-edged sword and we should handle with care.



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