Canon EOS 500D TVC


Advances in technologies have made digital photography widespread in a very fast pace. The pace of penetration is even faster than mobile phone. It's not uncommon for people to own more than one digital cameras nowadays. DCs are now smaller, lighter and cheaper with a lot of different functions. There is another stream of development where people are trading up to DSLRs which allow more creativity and sophisticated pictures. In the past, DSLRs were expensive and perceived to be the gears of professional photographers or the toys of more mature male users who can afford it. Competition drives prices down. Starter's models of DSLR is sold at something HK$5,000-6,000 with lens and so more people can afford it. Who are the target consumers ? This ad has told you : younger users, aged 20-30, primarily females. It reflects what is going. If you go to those photography hot spots in HK, you will see more and more young ladies using DSLRs taking pictures. It's not a guy's toy anymore.

Comments

wildcard said…
It's also trying to show it how easy to use this camera (eg. elderly lady, teenager)
4:05 pm
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