Lake Silver !

What is the winning formula for residential property advertising ? First you need a fancy name : Lake Silver in English and 銀湖天峰 in Chinese. (I'm sure any taxi driver wouldn't know where you want to go just by telling the name of it). Second, pick a high class music, if classical is not high class enough, you can consider an opera song. Then you need to shoot some aspirational scenarios, some Greek islands or landscapes in Europe perhaps. And most importantly, you need to highlight the luxurious clubhouse in the ad (for most people, clubhouse is something nice to have but seldom used). Onto how to catch people's attention ? Easy. If 30 seconds is not good enough, make it a 60 seconds or longer ! Here you go. We are proud to present Lake Silver !


Comments

Anonymous said…
The background song is famous and it's title is well known as "Time to Say Goodbye", does the song suit the adv? Even it's in Italian, I think 'goodbye' is still can be easily recognized...
1:56 pm
Louis Lau said…
well, it doesn't matter what the Italian lyrics say. They may just picked it because it sounds high class.
11:13 pm
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