Cancer Fund ads

Cancer Fund has launched a campaign to increase the awareness of prostate cancer. The theme is "don't let you father live in the toilet". It's a quite powerful idea with the exaggerated representation of the problem. The TVC (below) is interesting to watch with 林雪's acting. Let's compare the impact when the idea is applied in print and TV/AV media. It fits AV media better, right ? Yet, the idea needs the suspense and acting for people to appreciate it. Length of the ad is also important to bring out the idea too. The TVC below is a one-minute version. There is another 30-second version where you will find it short to figure out what's going on. The conclusion is that the idea is quite expensive in terms of media budget if we air it on TV. Maybe more effort can be directed to encourage online viewership which is free.

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