McDonald's Delivery TVC


TV stations have been putting up numbers in front of us saying that TV media remain as the key media with stable viewership. We all know these researches are misleading somehow and contradictory to what we know by observation. The younger generation don't really watch TV that much and their media consumption on traditional media is on decline. We all know also that they count on Internet for news and entertainment. The question in every marketer's mind is how to make use of this free medium. There is no easy answer. I have just noticed this TVC from McDonald's. What if it's aired on YouTube exclusively ? Probably, we can forget about TV in this case in fact.

Comments

Ezdant Promotional said…
that is basically depends on the regional while TV ads are still efficient in Hong Kong. Internet audience coverage in hk is still limited to teenagers and less proportion of age 40s +

youtube provided a great channel for interactivity as viewers can comments on the vids!
2:22 pm
Cindy Chu said…
They have another series of 3 ad about delivery, but with a very different mood - focusing on care, joy and love.

I personally find those more enjoyable to watch :)

http://www.youtube.com/watch?v=7q5tR240uH0
7:11 pm
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