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Giordano's frog

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One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
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Support the 2012 constitutional package !

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Will you be more inclined to support the 2012 constitutional package after watching this ad ? It just provokes more criticisms. Advocacy advertising is an two-edge sword and it's not easy to handle. When done badly, it would only work against you. Advertising is considered not so credible and using advertising to advocate an issue would easily attract more rejections and cynicism. Our government should learn more from the political advertising in countries like the US and the UK . They have one common characteristic, that is, emotional appeal.
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HKET fan page

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Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
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