ParknShop Money Back promotion



The promotion mechanics of this ParknShop Money Back promotion is a copycat of credit card promotions where every Money Back card holder is given a target spending amount and if you achieve that, you will get 10x points. The objective is of course to increase consumer share of spending with ParknShop. 羊毛出自羊身上. If you are a rational consumer, you can imagine the point benefits should come from the prices of the products you pay. So the question is : how can they offer the claimed lowest prices at the same time ?


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