Sun Finance TVC



What if you have HK$1 million ? That's a promotion held by a relatively new finance company in order to generate awareness. People can go to the website and write about how they will spend HK$1 million. Sun Finance will help the one who gets the highest number of votes to realize his dream. It's a simple idea. Those who won't participate into the promotion will get aware of the brand. Those who get onto the website and take part into the promotion will get to know more about the company. A good attempt but don't know if this is a effective promotion.

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