Wing Wah Snowy Mooncake TVC


Ads of mooncakes have started appearing. In the past, mooncake ads used to be about family reunion and sharing with the beloved. In this ad, mooncake has become more like a comfort food for pampering oneself. Particularly, the target audience is those hardworking single ladies. It's a social phenomenon that there are more and more women remaining single in HK and the ad is just a reflection of the reality. I bet there will be more products advertising to this group.

Comments

Anonymous said…
Anyone seen the Taipan mooncake TVCs? I just love the creative idea "老闆/老師/老豆 not equal to 老餅". It positions traditional mooncake as 老餅 (old fashioned) and challenges people to rethink of gifting with ice-mooncake to the respected ones. One stone kills 2 birds. Bravo! [Disclaimer: I'm just a ordinary consumer and not related to anything / anyone in Taipan]
6:02 pm
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