Colgate Sensitive Teeth Toothpaste

Although it's not creative per se, demonstration can sometimes be a strong way to convince consumers. This is another classic. If you pay attention to it, you would probably be convinced too. The trouble is whether you would sit right in front of the TV and watch the whole 30" ad. I'm not saying this is a bad selling approach. The fact is all approaches have different shortcomings. This approach just lacks the stopping power.


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