Cafe De Coral Dairy Abalone



When my dad saw this TVC, he said : "what kind of abalone can Cafe De Coral offer you ?". This is exactly the doubt of the consumers. Cafe De Coral, as we all know, is a fastfood chain and it means cheap eat. If the price of this abalone menu is low, people would doubt the quality of the abalone. On the other hand, if Cafe De Coral is trying to trade up with this abalone menu, asking for more bugs, people will find it not so worthwhile as fastfood chain should still mean cheap eat. Cafe De Coral has been advertising different novelty ingredients, which is a good strategy to project a quality food image. Yet it's a bit overdone this time round while getting itself into a paradox... a bit 走火入魔...

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