Double A TVC




This TVC must have been "inspired" by the Transformer movie. You may say it's not so creative but at least it's conveying the no paper jam positioning. In fact our rational mind tells us that this positioning is not believable. If your photocopier is old and lacks maintenance, all brands of paper will jam anyway. Double A is no exception. Nevertheless, advertising would wash your brain when repeated many times and perception is reality. Your photocopier still jams with Double A as you would expect. You still prefer it as you may believe it jams more with other brands.


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