Konew Financial Express


Positioning is about focus. There are many financial institutions offering re-mortgage service. It seems Konew is the one that concentrates on this business. Positioning is about relativity to your competitors. In the case of Konew, it stresses on the simple application and speedy approval compared with the banks. Positioning is also about money. You need enough money to communicate your positioning and occupy the consumer mind. Basically Konew has all what it takes. Too bad the infomercials really suck ...


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