Mannings TVC

It seems that Mannings has come up with a good direction for its thematic TVC this time round. As the distribution strategy, it has been opening small stores in housing estates in order to compete with the independent neighbourhood drugstores. Services of these neighbourhood stores are more personalized and this is what chained stores are weak in. So it's logical for Mannings to air a thematic TVC project a warm, caring and personal image. Yet as we all know those neighbourhood drugstores also offer better prices on many popular items like milk powders, nappies, toothpastes and so on . Price differential is fundamental in shaping shopping habit. So even with an TVC like this, Mannings will not completely replace the business of those drugstores.


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