7-Eleven Hello Kitty promotion again


Here we go again ! With the same old Hello Kitty, it's not easy to come up with new promotion idea where a lot of gimmicks have been used before. The mechanics is the same old "spend n collect" but I have to say the promotion TVC is quite enjoyable playing on good old childhood memories. It's obvioulsy targeting those under 25 but savouring childhood romance is one thing, wearing a Hello Kitty wrist chain is another. I would be surprised if there are people who are willing to wear it ... LOL.


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