Konew Financial Express


Didn't have much time to watch TV lately but lucky me, I saw this full version of the new TVC of Konew. It lasted 2 minutes. Here it is for your enjoyment. You may like it or you may hate it but you would appreciate the production value of this TVC. It seems it is really committed to building a brand in the property-based loan financing market. It's always good strategy to build a brand in a specific segment of the market. Yet I'm worried that spending on marketing communications in such a fast pace is like firework display at the end. Sustainability is more crucial as brand building takes a long time.


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