Swine flu vaccination TVC



Just came across this TVC on YouTube. Who would have posted such this ad ? Someone in the government you bet. YouTube is about sharing. People would only share something worth sharing. It's not funny, not creative and not obscene. Would you share this ad ? Nowadays advertisers upload their TVC onto YouTube as a standard act and hope they would be shared and viewed as a free medium. Yet it boils down to whether your ad is creative in the first place.


The swine flu vaccination campaign is another learning about advertising. The government has been airing this ad quite heavily for a while. It fails to jet up the number of people taking it. Why ? Because there have been negative publicities about the safety of it. It shows PR is more credible. If the government is to push any policy, it will have to improve the PR initiatives, not advertising. Yet looking at then increasing number of public affair ads in recent years, it doesn't quite understand the power of PR.



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