Guess what brand of DC is being advertised ~


Play this ad and stop at about the 20 second mark. Guess what brand of DC is being advertised. Most of us would have thought it's Canon. No, it's Nikon. The execution is similar to Canon's ads again. One may argue that all DC ads should look similar as most of them are playing with the common category motivator : capturing the happy moments. True in a way and it's a creative challenge. Canon is the market leader and advertises more. The only way out for Nikon is to try harder and look different. Ok.... good creative is not easy to come by.... at least the branding in the ad can be played up...


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