H2O+ Collagen 8000




Said to improve skin complexion, collagen drinks have been around for about 6 years. The most pronounced brand is Fancl House. On and off there are brands going in and out into the market with advertising investments. It seems there must be some loyalists who really believe in collagen drinks. As a late comer brand, H2O+ has taken a direct competitive approach of dosage comparison. It has 8,000 mg of collagen and so it's said to be the most effective. This ad has been launched for a week or so and here comes the Consumer Council's report on the effectiveness of collagen drinks yesterday. I wouldn't call it hard luck for H2O. Everyone in the health supplement business know collagen drink doesn't work at all. If people still decide to put in big money to kid consumers, it's their choice and they deserve having their fingers burned.


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