The new Park'n Shop TVC



I'm confused when I see this new TVC of Park'n Shop. I just find it hard to appreciate the thinking behind it. Wellcome and Park'n Shop have been competing on the low price image for so many years. Now Park'n Shop has seemed to give up on that. From 日日慳 to 日日賺, I can understand it wants to say that its products are worth the money you pay. Yet it looks like a confession that it's not the cheapest retailer.


Comments

Joicee said…
I'm just happy to see that PNS is making a change - it's tired to fight on lowest price, then toke emotional approach to "praise" the housewives via the popular tv celeb that they are spending wisely rather than just following the price tags. Would like to see what next from Wellcome :)
12:13 pm
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