得力素能量糖


得力素, Detrox, is such a long forgotten brand name. It was a glucose drink at the start and later diversified into lemon candy with glucose in the middle, said to be healthy (because of the Vitamin C) and give you the energy (because of the glucose). Now it re-appears as a candy that gives you brain energy after so many years. Does the positioning sound familiar ? It's like the candy version of Lucozade. Will that sell ? Maybe. If consumers buy on the brain energy positioning of Lucozade, there may be room for a brain energy candy which is more convenient. Yet it will takes a lot of resources and commitment to build/re-build such a brand.


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