Nestea print ad

Let me use textbook theories to explain the intention behind this consecutive ads. Print advertising is an one-way non-personal communications. It's not easy to grab people's attention and reader involvement is low in the communication with print ad. So we need to think of a good way to involve and engage the readers better : give them an IQ test. Better still, if the IQ test is related to our product, we can do the selling at the same time. Prefect thinking but the result like this is more like a self-talking piece. I consider myself educated and got some IQ.... I still can't understand the questions and answers.


Comments

AL said…
Wrong combination!! "Roasted Goose" should match with "Beer", not Fanta. 看到第一條問題,就已經感到"雞同鴨講". Decode please...
10:48 pm
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