As I mentioned in my class, good promotional ads are not easy to produce. First and most important of all, we will need to come up with a promotion offer that matches with the proposition or the benffits of the promoted product. That is a relevant promotion mechanic. Only with such, we can do a good promotional ad that really helps drive the participation of the promotion in question and generate sales. In this particular ad, a bottle of perfum (the gift) is featured together with the hand phone that is being promoted. They are not really related in consumers' mind. So that it can be confusing as to which one is the gift and which one is the promoted product. BTW, the pinkish background is not highlighting any focus of attention as the headline, the perfum, the phone are all in pink.
As I mentioned in my class, good promotional ads are not easy to produce. First and most important of all, we will need to come up with a promotion offer that matches with the proposition or the benffits of the promoted product. That is a relevant promotion mechanic. Only with such, we can do a good promotional ad that really helps drive the participation of the promotion in question and generate sales. In this particular ad, a bottle of perfum (the gift) is featured together with the hand phone that is being promoted. They are not really related in consumers' mind. So that it can be confusing as to which one is the gift and which one is the promoted product. BTW, the pinkish background is not highlighting any focus of attention as the headline, the perfum, the phone are all in pink. 
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