Juvenus food and drink for golfers


In the marcom management class last week, we went through the disciplines in marcom formulation. In fact there is a step "zero" before we start planning our marcom. That is asking ourselves "why advertise" in the very first place. I saw this ad in Weekend Weekly and I wonder they advertised in the very place. As stated in the headline, it is about "food and drink for golfers", a very specific product category . Wastage is high if we go for mass media. Money can be better spent if we use other on-target communications channels, like joint promotions with golf clubs, distributing samples at driving ranges and so on (the products are available in UNY and SOGO ??). BTW the Serif fonts used in the headline and sub-headline are visually weak. The words are not quite easily recognized.

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