Some quotes about advertising
"A powerful advertising campaign takes advantage of what is already in the mind and then reinforces that idea. A powerful advertising concept is almost never an abstract idea." - Laura Ries
"In our factory, we make lipstick. In our Advertising, we sell hope." - Charles Revson
"Advertisements may be evaluated scientifically; they cannot be created scientifically." - Leo Bogart
"The consistency with which you behave and speak is of extreme importance ?one mediocre advertising campaign run consistently for 20 years will do you infinitely more good than 20 brilliant campaigns introduced at yearly intervals." - Drayton Bird
"Brand identification. Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product. All too often they attribute your commercial to a competing brand." - David Ogilvy on advertising
"The best ad is a good product." - Alan H. Meyer
"The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be." - William Feather
"I've never found a client's business problem that could be solved solely through advertising." - Lee Clow
"Advertising doesn't create a product advantage. It can only convey it."- William Bernbach
"Big ideas are so hard to recognize, so fragile, so easy to kill. Don't forget that, all of you who don't have them." - John Elliott, Jr.
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable." -- Leo Burnett
Enjoy.
"In our factory, we make lipstick. In our Advertising, we sell hope." - Charles Revson
"Advertisements may be evaluated scientifically; they cannot be created scientifically." - Leo Bogart
"The consistency with which you behave and speak is of extreme importance ?one mediocre advertising campaign run consistently for 20 years will do you infinitely more good than 20 brilliant campaigns introduced at yearly intervals." - Drayton Bird
"Brand identification. Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product. All too often they attribute your commercial to a competing brand." - David Ogilvy on advertising
"The best ad is a good product." - Alan H. Meyer
"The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be." - William Feather
"I've never found a client's business problem that could be solved solely through advertising." - Lee Clow
"Advertising doesn't create a product advantage. It can only convey it."- William Bernbach
"Big ideas are so hard to recognize, so fragile, so easy to kill. Don't forget that, all of you who don't have them." - John Elliott, Jr.
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable." -- Leo Burnett
Enjoy.
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