Pak Fook Soy Bean Milk



Facial Mask as an analogy was talked about in the 3M 5-way lubricant ad. Here is an "idea twin" from Pak Fook. Whether it's more creative or not, it's more relevant, matching with the need of the target audience for beauty. It's also qualified as a good ad (again regardless of creativity) where key message is clear and supports are there. Except that I would use another (darker) color background to highlight the focus of attention - the facial mask. BTW, what do we call this creative idea ? "Play of product".

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