Tak Hing restaurant print ad


This is a very creative ad. You just don't expect it is Tak Hing restaurant which would post such an ad. Imagine they wouldn't employ big agency and their management would need a very open mind to approve such a unc0nventional creative. Fortune telling as the analogy to sell a mental benefit of good food. There are creative twists too. The (small) names of the dishes are on the face visual. This creative is really better than many of those produced from bigger agencies.

This creative idea is quite handy to borrow to sell, say medical check-up. Change the headline to something like "家宅平安" while the check-up list can be put onto the face visual.

Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more