Langham Place World Cup promotion


World Cup fever is in Langham Place ! They makes use of World Cup as a theme to run a simple lucky draw promotion to win a trip to Germany to see the World Cup. Such promotion mechanics is rather me-too but their ad is pretty good. A bizarre representation of the fever is taken to draw people attention. The only setback is the branding where people may not be able to find out it's a Langham Place's or LG's promotion at a quick glance.

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