Convoy print ad

Wealth management is a blooming business. We see there are more and more companies entering the market. Convoy is a lesser-known name, compared with those established fund houses, banks and insurance companies. Convoy's brand concept is about comprehensive range of investment products and its neutral position as a wealth management advisor. Its ad is pretty catchy. Unlike other wealth management ads which typically feature happy faces of a family or businessmen in dark suit, they use some kind of surreal or bizarre creative direction. Good effort to differentiate and stand out from the crowd. The only drawback is the placement of the headline. Too small and too far away from the focus of attention. But overall a fine piece of work.