Goal-keeper



During the World Cup, do you know how many ads come with a goal-keeper as the key visual ? I didn't count but I bet there are many. Here are two examples, one from Smartone and the other from G-code. What's wrong with these ? These are exciting visuals but the problem is everyone is using something similar. The market is flooded with world-cup related promotions, official and "unofficial" sponsors alike. There are 世界杯, 世界波, 世界cup, World Cup... lucky draw, scratch and win, quiz, so on and so forth. What happens when everyone is doing the same thing ? Consumers simply shut their minds about any of them, money down the drain. It's a sin to be the same...

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