Herbs Lingzhi promotion


What would you say about this promotion ? Spot the difference to redeem a 4-tablet sample pack of Lingzhi. I would say that this is at least a good try for a supposed-to-be-boring product. Health supplement is not an easy category to market. In terms of imageries, some use happy faces of families, some use sportsmen, some use medical/R&D professionals in lab coats, some use celebrity endorsements. Unlike washing powders or shampoos, it's always difficult to demonstrate the product benefit of good health. The room for creativity is therefore rather limited.

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