Medecins Sans Frontieres Print ad

Didn't know 無國界醫生 has a French-sounding name. Just checked out the website and it seems that they are originated from Switzerland. A simple ad. It's just a plain description of what they do. Is it very creative ? Not quite. But I don't blame them. Traditionally, charitable organizations didn't use much advertising to drive donations or build image. They use PR as the key communication vehicle. Such "amateur" way of advertising is acceptable. But the ultimate question is why use advertising in the first place. I hope the creative and media are donated to them, i.e. FOC or comes with high discounts. If not, I would imagine some donated monies are potentially wasted. Why ? Just because they use the monies to do things that they are not too good at. In other words, I still think PR is the way to go for chariable organizations. They need good PR managers and PR agencies instead, rather than getting into the game of advertising.