Premier print ad



All you can paste ! We see too many ads are treated like a notice-board. Single-mindedness is the key to a successful ad. We should think twice if we want to use one stone to kill two birds or three birds. Consumers are overloaded with advertising messages nowadays. They are simply immune from anything too complicated and unmotivated to read. Take this Premier DC as an example. There is a movie sponsorship to announce. They want to tell people they have 1/5 of world market share of DC. One of the model is on price promotion and they have other good models too. In case people don't know where to buy, there are shop address and retailer logos too. The result is an ad that may be considered "value for money" by the advertiser but generates zero return of investment.

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