稻香 ads



Recent ads of 稻香 do add some freshness to the advertising of Chinese restaurants. Strong visuals with clean and tidy executions. But I have to say their fonts are way too small for averages readers. In this series of ads, they are promoting some "special" menus called 公主宴 and 貝勒宴. As a 為食鬼, these ads attract me to find out what are special about these fancy menus. But tell you what. These menu are not too special at all. They are normal dishes with some fancy names. Dishes like 貝子紅白灼蝦, 南北進貢生果盤, 妃子花姿映蚌片 and so on. What a disappointment. A saying comes to my mind : Advertising would not build product advantage. It only conveys it. In other words, if the product is common, advertising will not make it special.

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