Where is Grand Century Place ? It's the 新世紀廣場 in Mongkok. This is another example how a potentially good creative idea is wasted because of poor execution. The creative idea combines the visuals of a soccer field and the outlook of 新世紀廣場 to announce the XBOX soccer competition. The trouble is that people cannot tell it is 新世紀廣場 from the outlook of it. It's not an architectural landmark that everyone recognizes. And the headline spells Grand Century Place in English. How would people know that the promotion takes place at 新世紀廣場 ????? The creative idea is there but it can't sell just because of negligence.
Where is Grand Century Place ? It's the 新世紀廣場 in Mongkok. This is another example how a potentially good creative idea is wasted because of poor execution. The creative idea combines the visuals of a soccer field and the outlook of 新世紀廣場 to announce the XBOX soccer competition. The trouble is that people cannot tell it is 新世紀廣場 from the outlook of it. It's not an architectural landmark that everyone recognizes. And the headline spells Grand Century Place in English. How would people know that the promotion takes place at 新世紀廣場 ????? The creative idea is there but it can't sell just because of negligence.
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