Idolization of tutors
Let's continue to talk about the tutorial school phenomenon. When we use the same approach, idolization in this case, to advertising within the same category, what will happen ? Brand confusion. People can't tell which is which. What's more, certain share of association would benefit the market leader who succeeded first in using the pioneering approach. If idolization of tutors is first adopted by 英皇教育, these 遵理學校, 嘉勤教育中心 and so on are basically advertising for 英皇教育 in effect !
Comments