Pro Hair


Another hair clinic ad. It is quite unlike other hair clinic/hair loss remedy ads. I couldn't tell it is about hair clinic from the key visual at once but it did arouse my curiosity to find out what it is selling. Bamboo is used as the association with hair, a "new" way of association. Is it good or bad ? I think it's a good attempt to be different from other ads of the same category. It is a well-thought-out creative strategy too if you look at their logo. Their logo is also a bamboo illustration but too bad their brand name is "ProHair" which is quite generic to remember. I think a name like "Bamboo Hair Clinic", 竹林髮療, could have been a better name.

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