Let's talk theory. I read about a theory saying that when we want to feature people in our ads, we should feature real people rather than illustration. Why ? Because real people, real faces do a better job to catch readers' attention. Whether this is right, it depends, I think. Let's look at the 3M ad on the left. What is the creative idea ? "Before and after", which is used to demonstrate the benefits of the product. Now, in terms of execution, is it better to have illustration or real person ? If we use our imagination, the latter could be better.
Let's talk theory. I read about a theory saying that when we want to feature people in our ads, we should feature real people rather than illustration. Why ? Because real people, real faces do a better job to catch readers' attention. Whether this is right, it depends, I think. Let's look at the 3M ad on the left. What is the creative idea ? "Before and after", which is used to demonstrate the benefits of the product. Now, in terms of execution, is it better to have illustration or real person ? If we use our imagination, the latter could be better.
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