Seen the recent 健康工房 TV ad featuring 張學友 ? Long time no see 張學友 in TV commercial. He's pretty up there nowadays. They can afford him; as some of you may know, 健康工房 has been acquired by Coca-cola. I think it's a wise move by Coke. In their product portfolio in the past, they didn't have any brand to tap the growing healthy herbal drink market. Rather than inventing a new one, they simply bought one. Have to say 健康工房 is quite a good brand name. Now that the brand comes "alive" with the marketing muscle of Coke. Well, it's always good to be a mega brand which has the money. And congratulations to the (past) 健康工房 brand owner.
Seen the recent 健康工房 TV ad featuring 張學友 ? Long time no see 張學友 in TV commercial. He's pretty up there nowadays. They can afford him; as some of you may know, 健康工房 has been acquired by Coca-cola. I think it's a wise move by Coke. In their product portfolio in the past, they didn't have any brand to tap the growing healthy herbal drink market. Rather than inventing a new one, they simply bought one. Have to say 健康工房 is quite a good brand name. Now that the brand comes "alive" with the marketing muscle of Coke. Well, it's always good to be a mega brand which has the money. And congratulations to the (past) 健康工房 brand owner.
Comments
However, the TVC itself drives people away though I understand it's not easy to communicate the attributes in a more stylish way.