Hello Kitty !

As a guy, I never understand why Hello Kitty is so popular. It seems (sorry, she) going strong. Even McDonald's has regular promotions to give away Hello Kitty collectibles, like every other quarter (?). It seems like a sure-win promotion idea. But I really wonder whether this kind of Hello Kitty promotions run into the cycle of diminishing promotion effect. Maybe it's time to explore and exploit another "idol". What's next ?

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