First gold toilet. Now gold house. This gold house is built with 2.5 tonnes of gold and worth HK$500 million. It's a crazy idea, you may say but we have to admit this gold house is really talk of the town. No matter how crazy or 老土 it is. It really works to generate PR noise and drive traffics of tourists from China. The learning : no crazy idea is crazy enough if we want to cut-through the clutter, build our brand and claim leadership. I saw an interview with the chairman of Hang Fung Gold on TV. He reminds me of another crazy man, Richard Branson, the owner of Virgins.
First gold toilet. Now gold house. This gold house is built with 2.5 tonnes of gold and worth HK$500 million. It's a crazy idea, you may say but we have to admit this gold house is really talk of the town. No matter how crazy or 老土 it is. It really works to generate PR noise and drive traffics of tourists from China. The learning : no crazy idea is crazy enough if we want to cut-through the clutter, build our brand and claim leadership. I saw an interview with the chairman of Hang Fung Gold on TV. He reminds me of another crazy man, Richard Branson, the owner of Virgins.
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