It's an interesting idea. Have you imagined you can sit face-to-face with another person to enjoy dinner on an airplane ? You can do that on Air New Zealand business class. What kind of perception is the ad giving you ? Spacious, enjoyment and friendship (or romance ?). This is more like an aspiration than the reality. I bet in realty if you do that, the hostess would hate you as you are blocking the aisle, the turbulence will mess up your small dining ledge and it's not that comfortable at all ... well that's what advertising does, to sell you aspirations.
It's an interesting idea. Have you imagined you can sit face-to-face with another person to enjoy dinner on an airplane ? You can do that on Air New Zealand business class. What kind of perception is the ad giving you ? Spacious, enjoyment and friendship (or romance ?). This is more like an aspiration than the reality. I bet in realty if you do that, the hostess would hate you as you are blocking the aisle, the turbulence will mess up your small dining ledge and it's not that comfortable at all ... well that's what advertising does, to sell you aspirations.
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