Krispy Kreme

When is the time we don't need advertising to publicize ? When we have something new and unique enough to secure press interest. I have seen quite a number of press coverages about this Kripsy Kreme, an international doughnut specialty chain which has opened its first store in HK. What's so special about it ? All it sells are freshly baked doughnuts in a wide variety. It's unique as no one has opened such kind of shop before in HK. The simple logic is newsworthiness always goes with exclusivity.

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